https://www.crolbiecki.com/resume daily 0.75 2025-12-17 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Resume https://www.crolbiecki.com/about daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1611102096115-9UHFK08MNKWBGFDOU9J5/cropped.jpg https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.crolbiecki.com/relocation daily 0.75 2021-01-20 https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610905774094-7F2Z2RUDLWSU6TB0NGLE/SIRVA+Relocation+Journey+Map+%E2%80%93+Hypothesis.png Relocation Reimagined - Planning & Hypothesis The Company knew that they needed to create a stronger digital presence, but they still needed to define how. So, our first step was to create a vision and come up with a hypothesis that we would later test and refine. A new user segment was first targeted due to lower risk and more opportunity. After creating pseudo personas and a journey map on the overall moving experience, we decided on the best areas for improvement and planned several research studies to validate claims and help establish what the defining features and principles of the project would be. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610906850542-E306V7HPMURA8BPHYBDV/iMove+2.0+Flow.png Relocation Reimagined - Beginning the Experience Now that we had established what we were building and its key features, it was time to look at the application as a whole and define its information architecture. A major challenge was that users wanted a linear process to help with comprehension of the relocation, while many of the SMEs told us that steps can always happen in a different order depending on the situation. Knowing that each move is unique, I still wanted to establish a recommended order to consider actions for moving. Categories for major moving cornerstones were created, which allowed users to browse freely, but later I introduced recommendations on what to consider next to help with the guidance aspect and in order to not overwhelm users. To illustrate this concept I created a flow. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1611103731732-8PCBAI4D66A2JV4UTQS7/Steering+Committee+Slides.jpg Relocation Reimagined - Wireframes I created the wireframes that served as the experience foundation of the project, closely working with the product owner and lead developer to collaborate on what was achievable and what would be beyond scope. Because of the stress and complexity relocating bears, it was imperative that the UI, interactions, and later, the design, were simplistic and approachable. I wanted to allow the user to be able to understand where they were in the process and break things down into chunks that would not become overwhelming. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610915788350-DAEVXLSHZO7QOL7OA9WD/Relcoation_Guidance.jpg Relocation Reimagined We introduced users to a list of tasks that needed to be completed, but also gave them recommendations on what to do next. Rather than seeing a multitude of items, narrowing it to a couple helped seem more manageable. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610915744271-XZ3IH5PJIAM3XJ88T2NR/Relcoation_Education.jpg Relocation Reimagined One section served as a hub of information that could be accessed at any time to find more information on the process. However, I also included links to the educational content throughout the app. There was a higher chance of interest if the information was displayed contextually when the user was in a similar mind set. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610915756616-MQBRFYVACOD7S6R0MV03/Relcoation_Transparency.jpg Relocation Reimagined To solve this pain point, I leveraged company facing data points and selected ones that would be helpful for a user with new terminology. Another area was showing the user’s policy benefits in an organized and easy instead of the traditional PDF that used to be tens of pages. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610918615425-HQD47LYBL74MC1TNA8N9/ResearchImprovementsTable.jpg Relocation Reimagined - Iteration With the various research method inputs, I created a repository of all the features and improvements linked with the supporting research. This along with business needs would serve as a tool to create the next roadmap to plan further releases as well as the next iteration of the app. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1611100095092-2CB4O3M4YHJAJ4IUKC5V/Free+Screens+Mockup+For+UI.jpg Relocation Reimagined https://www.crolbiecki.com/contact-1 daily 0.75 2023-10-03 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.crolbiecki.com/ecommerce daily 0.75 2023-07-06 https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610983948343-PBM3DRLQ991NIW4295B0/DreamsDragons.png Ecommerce - Discovery & Definition The first step was to take a deeper dive into the company’s goals and current state. We conducted a workshop to learn more about the company. One of the exercises we did was having stakeholders write down their hopes for company’s digital transformation and what type of obstacles they saw as being potential blockers to make progress. After the workshop I took all the input gathered and synthesized it into patterns and categories to inform the strategy. From there the team created a roadmap for the strategy of the next five years. The first priority was to migrate and update the B2B ecommerce website. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610986504407-7MTMEE6QGXGIFFWTCTFO/D%27Addario+B2B+Site+Audit.jpg Ecommerce https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610986699607-BMWEW69FCCTJKHNNVJW0/D%27Addario+-+Digital+Transformation+Assessment+%26+Recommendations.jpg Ecommerce https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610987719158-72CTCVKIABYVH8XIX3PR/D%27Addario+B2B+IA.jpg Ecommerce https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610987795161-867ABRLTX4NBOBM6ZC28/Copy+of+D%27Addario+B2B+Wireflow.jpg Ecommerce https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610999321937-8HI2LYGRLZP6YZUK1O8M/cart Ecommerce I captured various states of promotions in the cart for development to reference. Additionally, we also included a promotional block below the cart to both help users recall an item they may have forgotten and to increase average order value. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1611100827402-IET5UDP658847MSQTBCT/Home%2B-%2BTop%2BSeller%2BCarousel%2B-%2BDesktop%2B1440-1140%25402x.jpg Ecommerce For the homepage, we wanted to focus on more task oriented content since B2B users were often coming to reorder materials or check the status. Many users would often upload a spreadsheet of what they needed to order. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1610999291739-YWHW2UDWO2TAOI0IZTS9/SKUsearch Ecommerce For B2B users it was important to design for the common use case of searching for a SKU rather than descriptive terms or products like a B2C user may do. https://images.squarespace-cdn.com/content/v1/5ffe1e5606e5ec7bfc579239/1611100594685-89WM3YGBEOMZUKJ08H07/b2b.daddario.com+Prototype+Usability+Test+7_20_17.jpg Ecommerce - Prototyping & Testing The designers then created higher fidelity mock ups for testing. This would help to get more realistic reactions to placement and hierarchy of information throughout the site. With the designed pages, I hooked together a prototype and wrote the usability test plan. We were hoping to find any large points of friction before going into development. With the test, we discovered a couple of areas to improve. 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